YOON&YANG
Jung Seok Hong Partner
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  • TEL 82 2 6182 8103
  • FAX 82 2 6003 7033
  • E-MAIL
Jung Seok Hong is a partner at Yoon & Yang LLC. His main practice areas are antitrust & competition, criminal trials, legislative consulting and administrative disputes.
Mr. Hong graduated from the Korea University Business School, and obtained his MBA from the Korea University Graduate School. He previously researched consulting and marketing as a Senior Researcher at the LG Economic Research Institute, and later joined the Independent Special Prosecution Team on the Park Geun-Hye and Choi Soon-Sil Gate as the Deputy Spokesperson.

In particular, from October 2017 to August 2020, he worked as the Director of the Installment Transaction Team of the Consumer Policy Department at the Korea Fair Trade Commission and handled various matters related to establishing and managing consumer policy. Having participated in the promotion of consumer rights policy in the digital transaction area that the Consumer Policy Department is promoting, he has a wide breadth of expertise and experience related to the policy and legislation in respect of sharing economy and online platforms.

In addition, drawing on his expertise and experience on corporate consulting and corporate governance, as well as investment matters, he advises and assists with the establishment of various corporate venture capitals (CVC), including the establishment of Korea’s first CVC of a holding company.

Experience

  • 2020-present Yoon & Yang LLC
  • 2017-20 Director for consumer policy, Fair Trade Commission
  • 2016-17 Deputy Spokesperson (special investigator), Independent special prosecutor team for Park Geun-hye and Choi Soon-sil gate
  • 2012-17 Associate, DR & AJU LLC
  • 2012 DMC Research Institute, Samsung Electronics
  • 2007-09 Senior Researcher, LG Economic Research Institute
  • 2006 Prudential Financial

Education

  • 2012 Chung Ang University Law School, J.D.
  • 2007 Korea University Graduate School, MBA (Marketing)
  • 2001 Korea University Business School, B.B.A.

Representative Matters

  • Advised and assisted with several initial establishments of the CVC (Corporate Venture Capital) of a general holding company
  • Advised and assisted with the amendment registration of the CVC of a general holding company
  • Advised and assisted with the initial establishment of the CVC of the affiliate of a major corporation

Awards

  • Deputy Prime Minister for Economic Affairs Prize, Policy of the Year Award (2018)
  • Minister’s Prize, Best Practice Competition for Improvement of Administrative System of the Ministry of the Interior and Safety (2018)
  • Prize for Promotion, Chairperson of the Fair Trade Commission (2018)
  • Prize for Education, Air Force Training Commander, Republic of Korea Air Force (2001)

Publications

[Books]
  • Customer Value Creation, Calibrating from the Perspective (Co-Author), LG Economic Research Institute, 2009
  • Busines Management that Sails despite Headwind (Co-Author), LG Economic Research Institute, 2008
  • Surpassing the Limits of the “Voice of Customer” (Co-Author), LG Economic Research Institute, 2008
  • Why Market Intelligence is Needed (Co-Author), LG Economic Research Institute, 2008
  • Customer Value Creation and B2B Marketing (Co-Author), LG Economic Research Institute, 2008
  • B2B Marketing from 4C Perspective (Co-Author), LG Economic Research Institute, 2007
  • How to Secure Customer Loyalty (Co-Author), LG Economic Research Institute, 2007
  • How to Find Hidden B2B Brand Asset (Co-Author), LG Economic Research Institute, 2007

[Academic Papers]
  • Korea Chapter, Competition in Digital Markets, Lexology Getting The Deal Through, Law Business Research (Co-author, 2023)
  • Impact of Conceptual Relations of Ingredients’ Brands on Consumer Attitude Towards Co-Brand, Masters Dissertation, Korea University (2007)

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