YOON&YANG

Jung Seok Hong Partner

TEL 82 2 6182 8103
FAX 82 2 6003 7033
E-MAIL jshong@hwawoo.com

Jung Seok Hong is a partner at Yoon & Yang LLC. His main practice areas are antitrust & competition, criminal trials, legislative consulting and administrative disputes.
Mr. Hong graduated from the Korea University Business School, and obtained his MBA from the Korea University Graduate School. He previously researched consulting and marketing as a Senior Researcher at the LG Economic Research Institute, and later joined the Independent Special Prosecution Team on the Park Geun-Hye and Choi Soon-Sil Gate as the Deputy Spokesperson.

In particular, from October 2017 to August 2020, he worked as the Director of the Installment Transaction Team of the Consumer Policy Department at the Korea Fair Trade Commission and handled various matters related to establishing and managing consumer policy. Having participated in the promotion of consumer rights policy in the digital transaction area that the Consumer Policy Department is promoting, he has a wide breadth of expertise and experience related to the policy and legislation in respect of sharing economy and online platforms.

In addition, drawing on his expertise and experience on corporate consulting and corporate governance, as well as investment matters, he advises and assists with the establishment of various corporate venture capitals (CVC), including the establishment of Korea’s first CVC of a holding company.

Experience

2020-present Yoon & Yang LLC
2017-20 Director for consumer policy, Fair Trade Commission
2016-17 Deputy Spokesperson (special investigator), Independent special prosecutor team for Park Geun-hye and Choi Soon-sil gate
2012-17 Associate, DR & AJU LLC
2012 DMC Research Institute, Samsung Electronics
2007-09 Senior Researcher, LG Economic Research Institute
2006 Prudential Financial

Education

2012 Chung Ang University Law School, J.D.
2007 Korea University Graduate School, MBA (Marketing)
2001 Korea University Business School, B.B.A.

Representative Matters

Advised and assisted with several initial establishments of the CVC (Corporate Venture Capital) of a general holding company
Advised and assisted with the amendment registration of the CVC of a general holding company
Advised and assisted with the initial establishment of the CVC of the affiliate of a major corporation

Awards

2018 Deputy Prime Minister for Economic Affairs Prize, Policy of the Year Award
2018 Minister’s Prize, Best Practice Competition for Improvement of Administrative System of the Ministry of the Interior and Safety
2018 Prize for Promotion, Chairperson of the Fair Trade Commission
2001 Prize for Education, Air Force Training Commander (Republic of Korea Air Force)

Publications

[Books]

Customer Value Creation, Calibrating from the Perspective (Co-Author), LG Economic Research Institute, 2009
Busines Management that Sails despite Headwind (Co-Author), LG Economic Research Institute, 2008
Surpassing the Limits of the “Voice of Customer” (Co-Author), LG Economic Research Institute, 2008
Why Market Intelligence is Needed (Co-Author), LG Economic Research Institute, 2008
Customer Value Creation and B2B Marketing (Co-Author), LG Economic Research Institute, 2008
B2B Marketing from 4C Perspective (Co-Author), LG Economic Research Institute, 2007
How to Secure Customer Loyalty (Co-Author), LG Economic Research Institute, 2007
How to Find Hidden B2B Brand Asset (Co-Author), LG Economic Research Institute, 2007

[Dissertation]