YOON&YANG

Hee Jae Lee Partner

TEL 82 2 6182 8570
FAX 82 2 6003 7826
E-MAIL heejl@yoonyang.com

Hee Jae Lee is a partner at Yoon & Yang LLC and her main practice area includes antitrust & competition.
Ms. Lee worked at the Korea Fair Trade Commission (KFTC) for 18 years from 2005 to June 2023, as a deputy director and director of various departments including the Consumer Policy Bureau, Office of Director General for Distribution Policy, Office of General Counsel, Business Trade Policy Bureau, Cartel Investigation Bureau, etc., where she handled various investigations, deliberations and litigations on the Monopoly Regulation and Fair Trade Act, Fair Transactions in Subcontracting Act, Fair Transactions in Franchise Business Act, Act on Fair Transactions in Large Retail Business, Act On fair Labeling and Advertising, Act on the Regulation of Terms and Conditions, Act on the Consumer Protection in Electronic Commerce, Etc. and Act on Door-to-door Sales, etc. She is capable of providing clients with the best solutions based on her experiences and expertise that she obtained at the KFTC while dealing with investigations and deliberations, etc.

Experience

2023-present Yoon & Yang LLC
2023 Director, Consumer Trade Policy Division, Consumer Policy Bureau, KFTC
2022-23 Director, Consumer Safety / Information, Consumer Policy Bureau, KFTC
2021-22 Director, Export Controls Licensing Division, Trade Controls Policy Bureau of Ministry of Trade, Industry and Energy
2020-21 Head, Franchise Investigation Team, Office of Director General for Distribution Policy, KFTC
2019-20 Director, Information Management, Office of Director General for Planning & Coordination, KFTC
2018-19 Director, Deliberation Management, Office of General Counsel, KFTC
2018 Director, Manufacturing & Subcontracting Improvement Division, Business Trade Policy Bureau, KFTC
2016-18 Overseas Training (U.S.)
2014-16 Director, Administrative Management and Legal Affairs, Office of Director General for Planning & Coordination, KFTC
2011-14 Deputy Director, Cartel Investigation Division, Cartel Investigation Bureau, KFTC
2007-11 Deputy Director, Office of Litigation, Office of General Counsel, KFTC
2005-07 Deputy Director, Contract Terms Policy Division, Consumer Policy Division, KFTC

Education

2017 UC Davis School of Law, LL.M.
2005 Judicial Research and Training Institute
2002 Seoul National University, B.A. in Consumer Science

Representative Matters

Handled corrective measures against violation of the Act on Fair Labeling and Advertising by three major telecommunications companies
Handled corrective measures against violation of the Act on Fair Labeling and Advertising by a global electric vehicle manufacturer
Handled corrective measures against violation of the Act on Fair Labeling and Advertising in relation to humidifier disinfectant
Handled corrective measures against violation of the Act on Fair Labeling and Advertising by a global apparel brand
Handled corrective measures against violation of the Fair Transactions in Franchise Business Act by a large chicken franchise
Handled corrective measures against cartels of ramen companies
Handled corrective measures against cartels of auxiliary textbook companies
Handled corrective measures against cartels for boilers
Handled litigations regarding cartels for local calls
Handled litigations regarding cartels for synthetic resins
Handled litigations regarding unfair support by affiliates of H Group
Handled litigations regarding rebates of pharmaceutical companies
Handled litigations regarding acts to maintain resale prices by an importer of golf products
Handled corrective measures against violation of the Act on Regulation of Terms and Conditions by a high-speed internet provider
Handled corrective measures against violation of the Act on Regulation of Terms and Conditions by a credit card company

Awards

Fair Trade Commissioner of the Year (January 2012)
Fair Trade Commissioner of the Month (July 2014)
Fair Trade Commissioner of the Month (May 2011)

Publications

Fair Trade White Paper (Co-author, KFTC, 2014, 1019)
Comparative study on the consumer damage relief system caused by antitrust law violations (report on results of overseas training, 2018)
Summary of case precedents on fair trade laws (KFTC, 2008)